The campaign was an idea aimed at raising awareness about the importance of accessibility during emergency evacuations. Recognising the critical role that stairways play as barriers to safe evacuation for individuals with mobility challenges, this campaign emphasises the need for proper evacuation equipment like Evac+Chair. Through informative visuals and messaging, the campaign highlights the potential risks posed by stairs during emergencies and draws attention to how Evac+Chair provides a solution to overcome this obstacle.

Undertaking a freelance project for Al Nikah Matrimony involved crafting a multi-faceted campaign that resonated with the target audience while respecting cultural sensitivities and values. Social content was tailored to various platforms such as Instagram, TikTok and Facebook, with attention to visual aesthetics and authenticity.

Outdoor advertisements emphasised impactful messaging and imagery, strategically placed in high-traffic areas. By blending social media content with outdoor advertising, the campaign aimed to establish Al Nikah Matrimony as a trusted platform for Muslims seeking life partners within the bounds of their faith.

The creative task was to produce a brand identity and campaign for the Birmingham Design Festival 2021, centred around the theme of FREEDOM. The BDF team sought a visual identity that was both new, flexible, and exciting, while still preserving the essence of BDF and exploring new directions. They wanted to see evidence of the identity working across various touchpoints – print, digital, etc., which allowed me to demonstrate my approach and ideas through multiple media or channels as I saw fit.

Given the task of crafting a publication that conveys a narrative using both words and images, the focus was directed toward the crossover of climate change and design’s influence on this global concern. Additionally, the exploration delved into the positive potential of sustainable design.

The media platform and streetwear brand Ncapped reached out to collaborate on the creation of their brand logo and to work together on a range of clothing designs.

This concept project entailed creating a visual identity for the National Geographic Expeditions virtual reality travel system, to offer unique and immersive VR experiences. The objective was to enable users to explore captivating destinations provided by National Geographic via a user-friendly interface for seamless travel bookings. The focus was on refining the overall concept and visual and graphic elements, rather than delving into functional details.

The project focus was on establishing a cohesive visual identity and tone of voice for the 100 Club brand, emphasising uniform visual communication through a stylised approach.

A concept project to design a pop-up installation promoting London Fashion Week. The aim was to drive engagement with the brand and generate interest in the event, with a focus on the overall concept and visual and graphic language, rather than the functional details.

The project objective was to reignite creativity in individuals and challenge the misconception that creativity is innate. Instead, it asserts that creativity can be cultivated through hard work and experimentation.